Innovation Midwives

Unlike early-stage companies, more mature corporations with established revenue streams face different challenges in managing innovation. Conventional management wisdom suggests that a passionate project leader (often called a "champion" or "maverick") for a particular innovation cannot succeed without the active involvement of a senior sponsor somewhere in the organization. However, while these two roles--the senior sponsor and the passionate champion--may be necessary in an established company's effort to nurture, develop, commercialize, and integrate an innovation, these two roles (along with other roles) may not be sufficient.

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“Lanny contributed immensely to our efforts in holding the innovation workshops, encouraging the participants to come out with inventive ideas and generating subsequent invention disclosures. Many of the invention disclosures generated from our company now come from these innovation workshops.”

—Patent Attorney, Chartered Semiconductor